Our Story
What does ‘wellness’ mean? And to whom?
This is a question that inspired the beginning of our journey. We found that even though we wanted to invest in our health, finding the right supplements — which, when, for how long and so on – was confusing and stressful. We were constantly disappointed by a category that is bland, boring and inaccessible.
"This is your insurance policy, your booster shot, the extra hour of focus or the gift of sleep after another long day—your secret weapon. Your daily edge."
A Health Company
Our mission is to create a health company that inspires people to find their daily edge by making complex nutrition simple. We want to reclaim ‘wellness,’ so it’s about feeling good on your own terms. It’s not new news that good health is about balance and stability, but it bears repeating. You don’t need to be an elite athlete or commit to extreme diets to enjoy your body and life, or to feel energetic, enthusiastic, happy and healthy. Health doesn’t have to be boring. It certainly shouldn’t be restrictive. Health should be beautiful, even aspirational.
"The complexity of our products is in their science, the supplement composition and in how they make our bodies work better. The simplicity of them is in their quality and accessibility. "
Your Daily Edge
Life is the ebb and flow of good days and bad days. Sometimes you’re winning: up with the larks, doing a spot of dawn HIIT and getting a few emails boxed off before the morning oficially begins... and other days are one hundred percent less smug as you sleep through alarms, lock yourself out of the house in your pyjamas and clock up a step count of sub 300 before soothing yourself with a huge glass of wine as the clock strikes 6pm.
